Cycling isn't just a sport - it's a collective journey where community members join to do better. You're the reason we pedal forward and we want to share value with you while conducting business in a sustainable way. We asked ourselves how can we offer more value, more connections and more opportunities for all of us. We came up with an exciting idea to share the value with our community.

Imagine you can get a new bike at the lowest possible price (wholesale), professionally set up, every two years.​ Now imagine that's just the start of your membership benefits. From $69 to $199 per month you'll unlock:

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• Professional workshop services to enhance your ride and maximise your training.

• Quarterly store vouchers.

• Access to cutting-edge smart trainers, ready to be booked and used in-store.

• Community events offering expert tips to take your training to the next level.

• Preferred discounts on premium accessories and components.

Starter, Challenger or Pro, we've got a membership that grows with your passion.